Media mogul Cathie Black, president of Hearst Magazines (Cosmopolitan, Esquire, Harper’s Bazaar and O), www.hearst.com  spoke to the same New York conference I mentioned in an earlier post — the National Speaker’s Association www.nsaspeaker.org.  Her closing keynote was a light, breezy affair, where she shared a few tales from her guide to career and life, Basic Black (Crown Business 2007) available at www.amazon.com  

 While she didn’t win a lot of points for her presentation style ( virtually glued to a script that by now you’d think she’d have memorized) — she connected with  her charm and earnest advice. 

It’s funny, but something (Cathie Black) said stuck with me.  While it is now Friday afternoon, and her speech waas on Monday morning, it’s still in my head:

“Happiness has more to do with success, than success has to do with happiness.”

Now whether you agree, or whether you think it’s a little too sentimental, the point is this — it’s memorable.  And for every speaker, that’s one of the tests - if your audience can remember it hours or days later, the message has staying power.  Try it out.  Test a message - on your own staff - and see if they remember it the next time you get together.

As you probably know, Black was one of the first women to take a major role in American magazine and newspaper publishing. She came to Hearst by way of New York magazine, where she was the first woman publisher of a weekly consumer magazine, and USA Today, which she helped build from a small upstart into one of the country’s most widely read daily papers.

So she’s no stranger to the world of words - and we can all take a page out of her book.  Don’t be afraid to keep the message simple.  

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