Last night Jeff Taylor and I were invited to speak to the Harvard Business School Alumni Association.   When you share the stage with Jeff, get ready for a great ride because he’s cool and he’s got cool stories.  You  should have been there watching the audience as he described taking a dare to ski three miles towed by a blimp, at 30 MPH in a quest to break a record set by the flamboyant Richard Branson of Virgin. 

As founder of Monster.com Jeff has a lot of these stories.  In 1999 when Monster.com was just hitting its stride but certainly not yet “monstrous,” he spent a fortune to buy Super Bowl ads which flopped.  You might remember the ads depicted kids saying things like, “When I grow up, I want to claw my way into middle management.” What happened?  “We were being ironic.  It didn’t work with a bunch of guys drinking beer in front of a game.”  Ultimately the ads kept running, caught on like mad, and rest is history.  

There were more stories.  At the 2002 Winter Olympics Taylor spent four million bucks to build a snow labarynth and it was the warmest on record.  Just in time as the snow was melting the Today Show called and he got four minutes on live TV.  ”Matt ran through the thing in no time and thought no big deal.  Al was holding a flag just stuck in the middle,” says Taylor.  “Katie gets stuck, backs out, starts again, and says now she gets it.  Sometimes in your career you have to back up and start over.  It was incredible,” says Taylor. 

As often happenes when I go out to speak, I get more than I give.   Watching Jeff regale this crowd of Business School grads (though he himself took 23 years to graduate from college) was more fun than anything else I’ve done this week, or this month for that matter.  Here’s a CEO who gets it on so many levels. 

When I interviewed him for Motivate Like a CEO last year, he told me that he had noticed as his company grew, his role changed.  He went from founder to CEO to Chief Monster, his favorite role, where he went out and built the brand by going everywhere he was invited and speaking to just about anyone who would have him.  He got really good at speaking.  Not only is he a great storyteller, he openes up and shares everything - humor, emotion, personal insights, reflections - it’s no holds barred.  A lot of people in the audience might have assumed that he was a natural, but as he told me last year, and as he told the audience last night, he works at it, and keeps working at it.  He says he  really believes that Woody Allen line about 80% of success is about showing up.  “I just got back from Iceland where I was invited to judge an entrepreneurs contest.  They’re trying to save Iceland.  Why do I go?  I’m not sure.  But I’ve been showing up for a long time and it works.”

Jeff has two companies now - Eons - an online community for baby boomers, and a spinoff called Tributes.com for online obituaries.  If you’ve read Motivate Like a CEO you know that coming up with big ideas and inspiring others to get behind them is one of the characteristics of successful leaders.  One of the best questions last night were about where leaders get these “big ideas.”  “I have ideas all the time - I’m in the shower, I get an idea, and then I get out, and I forget.  I have to get back in the shower to find the idea,” he says.  “I wake up in the night, with a pad of paper next to the bed, and write them down.”  Of course everybody HAS ideas, says Jeff.  It’s those who ACT on them who make things happen and attract other people who are excited about them too.

You know the blimp ski story?  Jeff says the coolest thing was that as he was bumping along, he was hit by a huge wake left by a barge and wiped out.  All 500 of his employees were gathered in the cafeteria watching it live.  They went wild.  They loved it.  Working for Jeff was like that.  “We had the absolute best culture at Monster.  People loved working there.”  What you have to appreciate about Jeff is he gets that.  When he dons his skis, or builds snow forts, he’s out to have fun, and he also knows how his employees will feel about it.  He’s their leader.  

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