Presentation Power: Your Audience Has the Answers, so Ask
Posted by Suzanne Bates on 26 Jun 2009 | Tagged as: public speaking
There’s a basic human tendency to detest public speaking and I think that’s because most speakers have three deficits: they don’t know how to speak well, they don’t prepare well, and they don’t know what the audience wants.
The first two are really important -but I’m not going to deal with them today. The fact of the matter is you simply have to speak well and you have to prepare well or you will die.
So let’s turn our focus to the third issue for a minute. What the audience wants. How do you know? Here’s an idea. Ask them.
Last week, I opened a workshop in Boston for executive women, giving ten minutes of prepared remarks. After that, I told them THEY were in the drivers seat. I handed them a list of topics related to the main theme, how to become a motivational leader, and said, “your choice.”
What happened next? They SURPRISED me.
The conversation didn’t go where I THOUGHT it would go. If it had been up to me, I would have followed through the logical sequence I had prepared. They jumped straight to the BOTTOM of the list. (In other words- they were saying - give me the REAL stuff).
It was fun.
My advice on this if you want to try it is–you have to be an expert in your topic and ready for absolutely anything. Prepare well and then let go of how you think it might go. Let your audience choose - you won’t believe how they’ll engage. This results is a far more interesting conversation with your audience. Which is what a presentation should be.
The element of surprise is energizing. I told stories I didn’t plan to tell. I shared data I had almost forgotten. It was… well… more interesting for me, which Imade it more interesting for THEM. And…at the end, the audience rating sheets reflected that. I received almost a straight 10.
So what did I learn? As you know, the first rule of speaking is that it’s about the audience. But those are empty words for most speakers I’ve learned after years of coaching. Most speakers don’t take more than 30 seconds to really think about what the audience wants. They talk about what THEY want to talk about.
And yet, the audience holds the key to your success. They have the answers. So ask.
What about Q & A? Is that your time to engage. Yes, you can -however - you’re already at the END of your presentaiton. It’s almost too late. And, sometimes, audiences clam up. They have forgotten much of what you said and didn’t have the presence of mind to write down those questions.
Whether or not you try this, let me at least suggest that you shake things up. Do it differently. Audiences now go catatonic when they see PowerPoint slides. “This is the way we always do it,” speakers tell me. “Good, then you’ll get the result they get - an audience that’s asleep or checking their blackberries.”
Are you willing to risk getting out there on a tight rope without a net? What do you have to lose? Shake it up. If you’re an expert and a good speaker you can and should have fun up there.
QUESTION FOR YOU:
I’m planning a series of teleseminars for fall and looking for your ideas. Is the above topic something you’d like me to explore in greater detail? Email: info@bates-communications.com and let me know.
HIRING A SPEAKER FOR AN EVENT?
A lot of organizations are planning their meetings fall winter. If you’re looking for a keynote speaker or concurrent session presenter, email us at moconnor@bates-communications.com - Meredith O’Connor, our marketing director, will want to know what your audience’s interests are - and then she can suggest several current programs that are popular with our audiences. Or, if you just want to take a look at the possibilites go to: www.bates-communications.com and click on the tab keynote speakers.


